AI Brand Leverage
Shaun Tucker

About

I show the work, not just the claim.

Most podcasts look a little different every episode. I build a brand system for your show and finish every episode in it, so your podcast looks like one brand wherever it turns up.

I've been where you are

I've built my own show episode by episode. It's past 260 episodes, for a long stretch one a day, and the early ones don't look like the recent ones. When you publish that often you learn fast how a brand drifts: a caption style changes, a cover gets made in a hurry, a title card doesn't quite match. The look was built one episode at a time, by posting and refining, and it locked in at episode 182, when the show became Man in Your Corner. That's where the system came from. Your show gets it written down on day one instead of discovered over a couple of hundred episodes.

How I work

Every show I produce starts with a one-page brand spec. It names the colours, the type, how captions behave, how things move and what the accent colour is allowed to touch. Then that spec becomes the source every title, chapter card and cover is built from, so episode two matches episode one without anyone re-designing anything.

What you can check

The rule I run on is simple: every claim on screen has to be true and on record. That applies to this website too. The only work shown here is my own, in full, latest episodes first. Client work appears only with written permission for the footage, the quote, the identity and the context.

Two shows, two looks

Man in Your Corner is dark, red and built around a pulse line. AI Brand Leverage, my second channel, is a calm operator look: black, bone, one lime accent word per line. Each has its own spec. Neither borrows from the other, and your show won't borrow from either. It gets its own.

Where to find the work

Man in Your Corner is on YouTube at @theshauntucker. AI Brand Leverage, where I talk about using AI tools to market a brand, is at @aibrandleverage.